He answered his own question: "WoW is a work of flawed genius. This means that when you dismantle [it], you can never be too sure if you got the genius or the flaw." World Of Warcraft is to MMOs what The Beatles are to music, Barnett said - WoW made prior MMOs irrelevant. But you can’t be The Beatles. If you try, he quipped, you will "...end up as the Monkees."
Still, despite the difficulties, he continued, understanding the license is crucial. "Get it right and it can make everything sing," he said, pointing to Lego Star Wars as a prime example.
If your game is based on a license, WoW Gold Barnett said, use it - ensure you are adhering to it as well as making it grow. "This is difficult because using a license means you have to talk to a licensee," he admitted. "Engaging with the licensee is very hard," in some cases because they are dead, in the case of J.R.R. Tolkien, or in others because "they're precious," in the case of J.K. Rowling.
"I can’t tell WoW Gold what is flaw and what is genius in WoW, so I don’t want to get sucked into copying things in case I get the wrong one," the amusing Barnett continued. "'No one’s going to play our game unless it also had elephants!' No. Don’t be swayed. And stop playing World Of Warcraft."
Surprisingly, he noted that he does not play other MMOs, including the WoW Gold ubiquitous World of Warcraft. "[MMOs] WoW Gold are cancerous and will change the way you think," he warned. "People on the team come with a design idea - they are corrupted in their thinking by WoW, corrupted to such a degree that they don’t even realize it, not capable of thinking sideways because they knew the answer, and it worked, and it made a lot of money for another game. Why would you do something different?"
Lesson 6: Play The Games That Are Relevant
There are two camps when it comes to the issue of how familiar designers should be with everything that is being released. The first believes, as Barnett puts it, "If you make computer games you should play all of them obsessively." The second rebuts, "Bollocks to that. I know best."
Barnett falls into the second camp. "There comes a point where you get it," he said. "Only play the games that are relevant, the ones that are going to teach you things that are going to help."
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